Reflecting on the past year at A Purpose Partnership, we feel a profound sense of pride and gratitude for the journey we’ve shared with our clients. Our commitment to helping businesses succeed has been the driving force behind our efforts, and it has been a privilege to provide the strategic oversight that empowers them to thrive in a dynamic market.
Our dedicated team of subject matter experts has invested their expertise and passion into four key areas: Social Media Management, Content Marketing, Public Relations, and Marketing Advisory.
Together, we’ve navigated challenges and celebrated numerous successes—from crafting impactful social media strategies that foster connections to developing inspiring content, securing valuable media coverage, and delivering marketing insights that drive tangible results.
Here are just a few of the highlights from a very busy, and rewarding year:
Marketing Strategies for a Software Development Firm:
A Purpose Partnership worked alongside an innovative software development company to reach new heights. Specializing in document security for the insurance and legal sectors, this company aims to safeguard sensitive information in a rapidly evolving digital landscape. We joined forces to create a tailored marketing strategy that would elevate their brand presence and fuel business growth. Our goal was to effectively communicate the value of their document security solutions to their audience, driving adoption and revenue growth.
What APP did:
- Developing messaging strategies to position the firm in the enterprise market.
- Creating public relations outreach plans and key messaging for social media.
- Implementing a comprehensive content marketing strategy, producing blogs, case studies, webinars, and social media posts.
- Managing social media channels, including LinkedIn, Facebook, and Instagram.
- Executing paid media campaigns on the LinkedIn and Google Ads platforms, including copywriting and performance tracking.
- Providing LinkedIn training for executives and sales staff, including individualized sessions for team members.
The Results:
- Organic reach increased over 9 times from January to August on LinkedIn, with executives and sales team members using the platform more effectively to reach current and prospective customers
- Guided by the content marketing strategy developed, the company published 8 blog posts and 3 white papers, leading to a 75% boost in social media posts and a notable increase in traffic and engagement across their channels.
- Google Ads optimization, including conversion tracking updates, helped them realize a 35% reduction in ad spend from efficiency and improved real-time tracking of conversion events. This allowed them to focus the saved budget on new campaigns yielding similar results.
Through our collaborative efforts, A Purpose Partnership helped the software development company establish a strong online presence, drive engagement, and ultimately achieve significant growth in their target market. By leveraging our expertise in marketing strategy and implementation, the company was able to effectively communicate the value of their document security solutions, setting them up for long-term success in the competitive insurance and legal sectors.
Marketing Strategy and Social Media for an Online Marketing Course:
A Purpose Partnership had the opportunity to collaborate with a marketing and training company that specializes in empowering entrepreneurs and small business owners with the skills and knowledge they need to build an impactful brand. With a revolutionary brand marketing course on the horizon, this visionary company turned to us to help develop a tailored strategy to drive awareness, engagement, and ultimately sales. Our team joined forces with them to bring their vision to life.
What APP did:
- Created a customized social media strategy that aligns with the company’s business objectives
- Optimized social media profiles for improved visibility and effectiveness.
- Executed a content management program, developing a monthly content calendar to ensure consistent and strategic posting.
- Developed a go-to-market strategy to attract subscribers for the online training course.
The Results:
- Created brand awareness through building a social media presence from the ground up. Increased follower count to 500+ across all platforms.
- Developed highly engaging content that increased the visibility of social posts by 30%
- Created a framework for their email subscriber list that saw a 20% growth rate month-over-month
By partnering with A Purpose Partnership, the marketing and training company successfully launched its brand marketing course and established a strong online presence. Our collaboration drove awareness, engagement, and growth, empowering the company to make a lasting impact.
Learning from the past to drive forward: a new direction
As we look to the future, we’re excited about what’s ahead!
While 2024 has been a year of transformation and growth for A Purpose Partnership, we truly believe the best is yet to come. We’re already laying the groundwork for some exciting changes in 2025 that will allow us to serve our clients in even more innovative and impactful ways.
We wish we could share more about what’s in store, but for now, let’s just say we’re dreaming big!
Our team shares a deep passion for making a difference, and we’re committed to continuing to provide the strategic oversight and expertise that has built our clients’ trust.
We can’t wait to embark on this next chapter of our journey together with you.
