# A Purpose Partnership > Strategists that do the work --- ## Pages - [Download Our Essential Guides](https://apurposepartnership.com/download-essential-guides/): Unlock Your Marketing Potential Every business deserves a strategic partner to guide them through the complexities of marketing and communications.... - [Opt-out preferences](https://apurposepartnership.com/opt-out-preferences/) - [Shop](https://apurposepartnership.com/shop/) - [ACES Leadership Academy](https://apurposepartnership.com/aces-academy/): APPLY TO THE ACADEMY Do your actions as a leader inspire others to dream more, learn more, and become more?... - [Privacy Policy](https://apurposepartnership.com/privacy-policy-2/): PRIVACY NOTICE Last updated August 02, 2022 This privacy notice for A Purpose Partnership (“Company,” “we,” “us,” or “our“), describes... - [Capabilities](https://apurposepartnership.com/capabilities/): Capabilities Our Capabilities Marketing Communications Clear messaging that is on brand and inspiring to your customers is critical. Let us... - [About Us](https://apurposepartnership.com/about-us/): About Us Pur•pose /ˈpərpəs/ noun the reason for which something is done or created or for which something exists. Verb... - [Coming Soon](https://apurposepartnership.com/coming-soon/): A Purpose Partnership Strategists who do the work We are hard at work laying the foundation of building partnerships with... - [Contact](https://apurposepartnership.com/contact/): Contact Our Team at A Purpose Partnership Contact us today and speak with the team that does the work Name(Required)... - [Home](https://apurposepartnership.com/): YOU DO YOU, WE DO MARKETING Ditch the cookie-cutter approach and join the contrarian movement! At A Purpose Partnership, we’re... - [Blog](https://apurposepartnership.com/blog/) --- ## Posts - [Revamp Your Marketing Strategy: Top Trends for SMB Owners in 2025](https://apurposepartnership.com/revamp-your-marketing-strategy-top-trends-for-smb-owners-in-2025/): As we enter the new year, it’s time for small and medium-sized business (SMB) owners to rethink their marketing strategies... - [2024 Year in Review: A Purpose Partnership](https://apurposepartnership.com/2024-year-in-review-a-purpose-partnership/): Reflecting on the past year at A Purpose Partnership, we feel a profound sense of pride and gratitude for the... - [Top 5 Game-Changing B2B Marketing Campaigns of 2024 ](https://apurposepartnership.com/top-5-b2b-marketing-campaigns-2024/): In today’s highly competitive B2B landscape, effective marketing campaigns are the lifeline for driving growth and staying ahead of the... - [The Power of Giving: How Paying It Forward Transformed Our Journey](https://apurposepartnership.com/power-of-giving/): As we celebrate Giving Tuesday, I find myself reflecting on the profound impact this day has had on my life... - [Budget for SEO: A Guide for Enterprise Marketing Departments](https://apurposepartnership.com/budget-for-enterprise-seo/): Search engine optimization (SEO) is a core component of digital marketing strategies for enterprise businesses. However, as marketing organizations work... - [User-Generated Social Media: Unleashing the Power of Your Audience](https://apurposepartnership.com/user-generated-social-media/): User-Generated Social Media: Unleashing the Power of Your Audience One strategy that has proven to be a game-changer is user-generated... - [Unlock the Power of Purposeful Networking: Elevate Your Business Connections!](https://apurposepartnership.com/purposeful-networking/): In the bustling landscape of business events, from local mixers to online meetups, how do you pinpoint the ones that... - [Creating a Workplace Culture That Makes Your Marketing Agency Stand Out](https://apurposepartnership.com/creating-workplace-culture-marketing-agency/): Marketing leaders frequently talk about culture and leadership within their agencies and how to improve it. The problem is while... - [Marketing Glossary: Key Terms Every Business Owner Should Know and Understand](https://apurposepartnership.com/marketing-glossary-key-terms/): To a business owner, marketing and the terms that describe its various functions can often be a hard subject to... - [Exploring Reddit for Tech Companies: A Guide to Engaging Your Audience](https://apurposepartnership.com/reddit-for-tech/): Of all the online platforms available today, Reddit stands as a leader in community-driven discussion and engagement. Ranked among the... - [Three Things You Need to Ask When Hiring a Marketing Agency](https://apurposepartnership.com/hiring-a-marketing-agency/): If you’re a business owner there is a good chance at some point in time you’ll be hiring a marketing... - [3 Things You Are Doing Wrong on LinkedIn (and How to Correct Them)](https://apurposepartnership.com/3-things-you-are-doing-wrong-on-linkedin/): I’m on LinkedIn practically every single day of the week. I keep up with the changes to the platform and... --- # # Detailed Content ## Pages Unlock Your Marketing Potential Every business deserves a strategic partner to guide them through the complexities of marketing and communications. We are A Purpose Partnership, helping you achieve success through data-driven strategies and tailored solutions. Whether you're looking to elevate your social media presence, enhance your public relations efforts, develop compelling content, or assess your readiness for a fractional CMO, we have the resources you need. Download Our Essential Guides Get started today by downloading our comprehensive guides tailored to help you navigate your marketing challenges. Choose from the following:Social Media Management Guide: Learn how to effectively engage with your audience and build a strong online presence. Content Marketing Guide: Master the art of storytelling and content creation to attract and retain customers. Public Relations Guide: Discover strategies to enhance your brand's visibility and manage your reputation. Fractional CMO Readiness Assessment: Evaluate your business’s needs and determine if a fractional CMO is the right fit for you. Complete the Form to Download Your Guides var gform;gform||(document. addEventListener("gform_main_scripts_loaded",function{gform. scriptsLoaded=! 0}),window. addEventListener("DOMContentLoaded",function{gform. domLoaded=! 0}),gform={domLoaded:! 1,scriptsLoaded:! 1,initializeOnLoaded:function(o){gform. domLoaded&&gform. scriptsLoaded? o:! gform. domLoaded&&gform. scriptsLoaded? window. addEventListener("DOMContentLoaded",o):document. addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform. addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform. addHook("filter",o,n,r,t)},doAction:function(o){gform. doHook("action",o,arguments)},applyFilters:function(o){return gform. doHook("filter",o,arguments)},removeAction:function(o,n){gform. removeHook("action",o,n)},removeFilter:function(o,n,r){gform. removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform. hooks&&(gform. hooks=);var e=gform. hooks;null==i&&(i=n+"_"+e. length),gform. hooks. push({tag:i,callable:r,priority:t=null==t? 10:t})},doHook:function(n,o,r){var t;if(r=Array. prototype. slice. call(r,1),null! =gform. hooks&&((o=gform. hooks). sort(function(o,n){return o. priority-n. priority}),o. forEach(function(o){"function"! =typeof(t=o. callable)&&(t=window),"action"==n? t. apply(null,r):r=t. apply(null,r)})),"filter"==n)return r},removeHook:function(o,n,t,i){var r;null! =gform. hooks&&(r=(r=gform. hooks). filter(function(o,n,r){return! ! (null! =i&&i! =o. tag||null! =t&&t! =o. priority)}),gform. hooks=r)}}); Name(Required) First Last Business Name(Required)Please Input your business name Phone(Required)Email(Required) What service are you interested in? (select one)(Required) Social Media... --- This page was last changed on May 29, 2024, last checked on May 29, 2024 and applies to citizens and legal permanent residents of the United States. 1. IntroductionOur website, https://apurposepartnership. com (hereinafter: "the website") uses cookies and other related technologies (for convenience all technologies are referred to as "cookies"). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website. 2. CookiesWhen you visit our website it can be necessary to store and/or read certain data from your device by using technologies such as cookies. 2. 1 Technical or functional cookiesSome cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website and, for example, the items remain in your shopping cart until you have paid. We may place these cookies without your consent. 2. 2 Statistics cookiesWe use statistics cookies to optimize the website experience for our users. With these statistics cookies we get insights in the usage of our website. 2. 3 Marketing/Tracking cookiesMarketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes. 2. 4 Social mediaOn our website, we have included... --- APPLY TO THE ACADEMY Do your actions as a leader inspire others to dream more, learn more, and become more? ACES Leadership AcademyTM Culture will be created in your company regardless. It is up to you as a leader to shape it. source: . https://www. zippia. com/advice/leadership-statistics/#:~:text=78%25%20of%20business%20leaders%20actively,cultivated%20into%20high%2Dquality%20leadership. Shaping a company's culture is an ongoing process. It requires consistent effort and a commitment to fostering an environment that reflects the values and principles you want to promote. As a leader, your actions and decisions play a significant role in shaping the culture. ACES Leadership Academy helps you lead with intention and ensure that your company's culture aligns with its vision and goals while improving performance. Apply to the Academy source: . https://www. zippia. com/advice/leadership-statistics/#:~:text=78%25%20of%20business%20leaders%20actively,cultivated%20into%20high%2Dquality%20leadership. The cost of leadership by the numbers High employee turnover is a cost many businesses can't afford On average it costs 33% of an employee's salary to replace them if they leave. Based on a median salary in the US of $54,000, it will cost the average business $17,000 to replace an employee that leaves. Lack of appreciation is a key reason employees are leaving 79% of employees who quit their job cite lack of appreciation as a key reason for leaving. This has been identified as a key cultural issue that companies must address to improve employee retention. Leaders are not engaging employees in the workplace Employee engagement is a key factor to running a successful company or department. 90% of leaders think an employee engagement... --- PRIVACY NOTICELast updated August 02, 2022This privacy notice for A Purpose Partnership ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:Visit our website at https://apurposepartnership. com, or any website of ours that links to this privacy noticeEngage with us in other related ways, including any sales, marketing, or eventsQuestions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@apurposepartnership. com. SUMMARY OF KEY POINTSThis summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. You can also click here to go directly to our table of contents. What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with A Purpose Partnership and the Services, the choices you make, and the products and features you use. Click here to learn more. Do we process any sensitive personal information? We do not process sensitive personal information. Do we receive any information from third parties? We do not receive any information... --- Capabilities Our Capabilities Marketing Communications Clear messaging that is on brand and inspiring to your customers is critical. Let us help you master your marcom. Public Relations Getting your brand out into the world is more than just a commercial on the radio. Having a carefully created PR message that is delivered to the right sources can be key to marketing success Content Marketing Whether it be your social media or a well-researched blog, we know that great copy and content take time to create. Our team will build brand ready content for you Digital Marketing The world relies on the internet to find and do business. The fact just because you build it doesn't mean they will come. Effective digital marketing once mastered ise a critical part of your marketing strategy. Leadership Development The leaders in your organization set the culture for the company. It is imperative to success that your leaders are people-focused and results-oriented. Let us develop your leaders to drive success Process Improvement Process is the backbone of success. Systems and accountability help your business succeed continuously. Are you ready to document your process? Fractional CMO Services Marketing is an art form that is devloped over time. As a business owner, you need to know that the talent you bring in will help you create success. Bring in one of our fractional CMOs to help you find marketing success. Marketing Analytics If the data doesn't show it, did it really happen? Our team knows how to... --- About Us Pur•pose /ˈpərpəs/nounthe reason for which something is done or created or for which something exists. Verbhave as one's intention or objective. part·ner·ship /ˈpärtnərˌSHip/nounan association of two or more people as partners. nounthe state of being a partner or partners. What we’re not A big, top-heavy agency who will pitch you with a razzle-dazzle presentation that promises amazing results, but then assigns less-experienced staff members to do the work, with poor results.   A vendor that works hard - to get a signed contract - then ignores you until a month or so before contract renewal time.   A bureaucracy that emphasizes the number of hours worked and ignores the importance of human interaction and encouragement for our staff.   What we are Relational, not transactional. We are partnering with our clients in the long-term, building relationships one client - one person - at a time. You sell cars and houses. You partner to uplift each other and be successful together. We love to get our hands dirty, and actually do the work. When we sign a client, they will see us in the day-to-day, tactical work being done. Not just on their behalf, but with them as partners in the process. Most of all we are humans working together with humans, to make work mean something. Not just a new sale, but in a way that affects the community that we serve, and are an integral part of. We walk the walk. Our sister organization, where all of... --- A Purpose Partnership Strategists who do the work We are hard at work laying the foundation of building partnerships with amazing people like you. Take a moment and check us out on our social media to stay up to date on the latest --- Contact Our Team at A Purpose Partnership Contact us today and speak with the team that does the work Name(Required) First Last Email(Required) Enter Email Confirm Email Services Requested(Required)Select all that apply Content Marketing Website/SEO Public Relations Executive Leadership ACES Leadership Academy Business Consulting Fractional CMO/COO Comments(Required)Please let us know what's on your mind. Have a question for us? Ask away. Let our team be the partner your business needs --- YOU DO YOU, WE DO MARKETING Ditch the cookie-cutter approach and join the contrarian movement! At A Purpose Partnership, we're not just about serving up strategy - we're about rolling up our sleeves and getting the job done. As a small business, you need more than just a plan - you need a partner who's willing to jump into the trenches and help you tackle your toughest challenges. We're the tacticians you've been looking for. You focus on being your amazing self, and we'll handle the marketing. Contact our Consultants Capabilities Built on foundations of strategic thinking with a tactical approach Marketing/PR Creating a strategic approach to your marketing and PR can set you apart in the market. From traditional marketing methods to SEO and Digital strategies, we can help you execute where it makes the most sense for your company. Executive Leadership Leadership is the foundation of any business. From leadership development to 1-on-1 executive coaching, our team can help your leaders execute strategically to move your organization forward. Staff Development Every great company starts with people. We help you set your people up for success. Working leaders in training, productivity, task management, and organization, we can help you create an inspired and productive team. Operations Management Systems and process are the back bone of a successful business. Whether you have tired processes that just aren't working or need a system put in place we can help you build, analyze and improve your business. Purpose and Partnership Built on... --- --- ## Posts - Categories: Digital Marketing, Marketing Tips, Social Media - Tags: Marketing, Marketing for Tech, Marketing ROI, Social Media Marketing As we enter the new year, it's time for small and medium-sized business (SMB) owners to rethink their marketing strategies to stay ahead of the curve.   The marketing landscape is constantly changing, and what worked last year might not cut it in 2025. This article will explore the top marketing trends SMB owners need to know to succeed in 2025. Mobile Search is Where It's At First up, mobile search is the way to go. 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of Boomers, and 52% of the general population use mobile search to find what they're looking for (HubSpot State of Marketing Report, 2023). This means that SMB owners need to optimize their websites and content for mobile devices. It's time to get mobile-friendly, folks! Your website needs to be responsive and easy to navigate on a mobile device. This includes having a clear and concise menu, easy-to-read text, and fast loading times. Your content needs to be optimized for mobile search, including using relevant keywords and phrases people search for on their mobile devices. Blogging is Back (and Better Than Ever) Regular blogging is a must for SMB owners who want to attract and engage with their target audience. Companies with blogs produce an average of 67% more monthly leads than those without active blogs (DemandMetric). But, we know that developing a content strategy can be tough. That's why AI-powered tools are here to help you generate ideas and improve your content... --- - Categories: Digital Marketing, Marketing Tips - Tags: APP Culture, Marketing Agency, Marketing Analytics, Marketing ROI, Social Media Reflecting on the past year at A Purpose Partnership, we feel a profound sense of pride and gratitude for the journey we've shared with our clients. Our commitment to helping businesses succeed has been the driving force behind our efforts, and it has been a privilege to provide the strategic oversight that empowers them to thrive in a dynamic market. Our dedicated team of subject matter experts has invested their expertise and passion into four key areas: Social Media Management, Content Marketing, Public Relations, and Marketing Advisory.   Together, we've navigated challenges and celebrated numerous successes—from crafting impactful social media strategies that foster connections to developing inspiring content, securing valuable media coverage, and delivering marketing insights that drive tangible results. Here are just a few of the highlights from a very busy, and rewarding year:  Marketing Strategies for a Software Development Firm: A Purpose Partnership worked alongside an innovative software development company to reach new heights. Specializing in document security for the insurance and legal sectors, this company aims to safeguard sensitive information in a rapidly evolving digital landscape. We joined forces to create a tailored marketing strategy that would elevate their brand presence and fuel business growth. Our goal was to effectively communicate the value of their document security solutions to their audience, driving adoption and revenue growth.   What APP did: Developing messaging strategies to position the firm in the enterprise market. Creating public relations outreach plans and key messaging for social media. Implementing a comprehensive content marketing... --- - Categories: Marketing Tips - Tags: LinkedIn, Marketing, Marketing Analytics, Marketing for Tech, Social Media In today’s highly competitive B2B landscape, effective marketing campaigns are the lifeline for driving growth and staying ahead of the competition. As industries evolve, businesses must adopt innovative strategies to connect with their audience and deliver measurable results. The year 2024 has seen remarkable breakthroughs in B2B marketing, with campaigns leveraging advanced technologies, hyper-personalization, and platform-specific tools to maximize ROI. Let’s explore the top 5 B2B marketing campaigns of 2024 that are reshaping the way businesses engage with their clients. Campaign #1: Account-Based Marketing (ABM) Campaigns What is ABM and Why It’s Dominating in 2024 Account-Based Marketing (ABM) continues to dominate the B2B marketing space in 2024. This highly targeted approach focuses on delivering personalized experiences to high-value accounts. Unlike traditional mass marketing strategies, ABM zeroes in on specific companies and decision-makers, tailoring every interaction to their unique needs. The shift toward hyper-personalization has made ABM indispensable for businesses aiming to build long-term relationships with their most valuable clients. Case Study: Mindtickle's Shift to a Data-Driven Account-Based Marketing Strategy Mindtickle, a leading Sales Readiness Platform, shifted from a traditional lead-based marketing approach to a data-driven Account-Based Marketing strategy to better engage key accounts. By aligning their sales and marketing teams, implementing advanced technology, and defining Ideal Customer Profiles (ICP), they transformed their engagement tactics. This included creating personalized content and automating messaging to nurture key accounts throughout the sales funnel. As a result, Mindtickle saw over $1 million in increased pipeline revenue within just one quarter of launching its ABM... --- - Categories: Leadership - Tags: Agency Leadership, Leadership, Our Purpose As we celebrate Giving Tuesday, I find myself reflecting on the profound impact this day has had on my life and the lives of countless others. It was on a Giving Tuesday in December 2020 that I met my incredible partner, Chuck. This chance encounter not only marked the beginning of a meaningful friendship but also ignited a movement that would lead to the creation of Pay It Forward Tuesdays, a community initiative dedicated to spreading kindness and support. The Birth of Pay It Forward Tuesdays When Chuck and I connected, we were both inspired by the spirit of Giving Tuesday—a day that encourages people to give back to their communities. Our conversation flowed effortlessly, filled with ideas and a shared vision of fostering generosity and kindness. From that moment, Pay It Forward Tuesdays was born. Our mission was simple yet powerful: to encourage individuals to perform acts of kindness every week, creating a ripple effect of generosity that would touch lives far and wide. What started as a small initiative soon gained traction as people began to share their stories of kindness. From paying for someone’s coffee in line to organizing community clean-ups or donating to local charities, the impact was undeniable. Each week, we witnessed the transformative power of giving and how it brought people together in ways we had never imagined. These stories of kindness became a source of inspiration for others, demonstrating that even the smallest gestures can create significant change. The Importance of Community and... --- - Categories: Digital Marketing, Marketing Tips - Tags: Marketing, Marketing Analytics, Marketing for Enterprise, Marketing for Tech, Marketing ROI Search engine optimization (SEO) is a core component of digital marketing strategies for enterprise businesses. However, as marketing organizations work on multiple campaigns with limited budgets, SEO is sometimes not allocated enough resources to be effective. Search engine optimization (SEO) is a core component of digital marketing strategies for enterprise businesses. However, as marketing organizations work on multiple campaigns with limited budgets, SEO is sometimes not allocated enough resources to be effective. Done well, SEO drives high volumes of organic traffic. Organic search is the way customers find and research companies online, organizations need to invest in SEO. This article provides a comprehensive framework to help enterprise marketing teams develop strategic SEO budgets that yield strong results. We'll examine the key elements that require funding, important factors to consider, best practices for budget preparation, common pitfalls to avoid, and methods for measuring ROI.   With a well-planned budget focused on the right priorities, SEO can supercharge an enterprise's visibility, customer acquisition, and overall marketing success. Understanding SEO Budget Allocation A comprehensive SEO program includes onsite and offsite optimizations that enhance a website's searchability and relevance within organic search results. To maximize impact, SEO activities must be supported through dedicated budget allocation.   The major components included in an effective SEO budget are: Content creation and optimization Technical SEO Link building Local SEO (for multi-location businesses) Analytics and Reporting Each component plays an integral role and requires associated costs to implement properly. Understanding what comprises SEO helps marketing organizations determine what budget is needed to consistently deliver sustainable ROI. Components of an SEO Budget Content Creation and Optimization High-quality, engaging content forms the backbone of SEO. It improves the user experience while informing search algorithms of a... --- - Categories: Marketing Tips, Social Media - Tags: LinkedIn, Marketing Content, Social Media, Social Media Marketing User-Generated Social Media: Unleashing the Power of Your Audience One strategy that has proven to be a game-changer is user-generated content (UGC). This approach leverages the creativity and authenticity of your audience to build brand trust, foster engagement, and drive organic growth. In this blog post, we'll explore the benefits of user-generated content and share strategies for encouraging user participation in your social media campaigns. One strategy that has proven to be a game-changer is user-generated content (UGC). This approach leverages the creativity and authenticity of your audience to build brand trust, foster engagement, and drive organic growth. In this blog post, we'll explore the benefits of user-generated content and share strategies for encouraging user participation in your social media campaigns. The Benefits of User-Generated Social Media and Content Authenticity and Trust User-generated content adds a layer of authenticity to your brand that marketing materials often lack. When real people share their experiences with your products or services, it resonates more with potential customers than brand-created messaging. According to a Nielsen study, 92% of consumers trust recommendations from friends and family over other forms of advertising. User-generated content taps into this trust by showcasing real-life endorsements. Increased Engagement Encouraging users to create and share content fosters a sense of community around your brand. This sense of belonging can lead to increased engagement and loyalty. Seeing others use and enjoy your products or services can encourage more people to join in and share their experiences. Cost-Effective Marketing Producing high-quality content can be expensive. UGC allows brands to source content from their audience, reducing the need for costly production. With an engaged user base, you can generate a large volume of content quickly, keeping your social media channels active and fresh without a significant investment. SEO and Reach User-generated content can improve your search engine rankings. Reviews, testimonials, and social media posts create additional content that can... --- - Categories: Marketing Tips, Sales, Tricks - Tags: business, Marketing, Marketing ROI, Networking, sales In the bustling landscape of business events, from local mixers to online meetups, how do you pinpoint the ones that truly matter? Welcome to a journey where networking becomes an art, each connection a brushstroke in a masterpiece of professional engagement. Think of us as your guides, your trusted sherpas through the peaks and valleys of purposeful networking. Together, we'll explore strategies that transform mere encounters into meaningful relationships, ones that can shape the trajectory of your business. First things first: let's craft a plan that sets you up for success. Four essential steps to supercharge your networking game: Set Your Sights on Success: Define your objectives. Are you seeking new local connections or diving into niche industry circles? How many events will you commit to each month, and what types will best serve your goals? Map Out Your Networking Journey: With goals in hand, construct a networking calendar. This roadmap will keep you on track amidst the chaos of your daily schedule, ensuring that networking becomes a seamless part of your routine. Embrace the Art of Connection: It's not just about showing up—it's about how you show up. Leave the sales pitch at the door and embrace the ethos of know, like, and trust. Genuine curiosity and generosity pave the way to lasting connections. Nurture Relationships: The magic doesn't end when the event does. Follow up with your newfound connections, extending invitations for deeper conversations over coffee or Zoom. Invest in getting to know them, and explore ways you... --- - Categories: Leadership - Tags: Agency Leadership, Agency Owner, Leadership, Marketing Marketing leaders frequently talk about culture and leadership within their agencies and how to improve it. The problem is while most owners think culture is important in their agency, they feel it is not where they want it to be. Marketing leaders frequently talk about culture and leadership within their agencies and how to improve it. The problem is while most owners think culture is important in their agency, they feel it is not where they want it to be. In a recent study 90% of executives say that the importance of company culture is increasing in today’s market. Leaders are also recognizing that toxic culture is 10 times more likely to cause turnover than a lack of adequate compensation. The Challenge Historically, companies use methods to measure employee satisfaction too infrequently. We have all completed the dreaded annual engagement survey. You open it up and click through it as quickly as possible with the feeling that no matter how you answer nothing will change. Leadership posts the results then it is not talked about till next year.   Why doesn’t this work? Simple, culture is not a once-a-year thing, it is important every day! ! Here are three employee satisfaction strategies you are likely using that don’t work Annual engagement/satisfaction survey: You cannot measure satisfaction once a year and hope it will be ok the rest of the time. You need to have a true understanding every day. Free food and pizza parties: Your employees don’t need you to buy them lunch if you are paying them appropriately. If given a choice, most employees would rather have an extra $100. Happy hour/ After hours: Most employees give more than 40 hours a week to you. When you factor in... --- - Categories: Marketing Tips - Tags: Marketing, Marketing Agency, Marketing ROI, Social Media To a business owner, marketing and the terms that describe its various functions can often be a hard subject to navigate. It can be difficult to understand all the key terms, and they can easily be mixed up or misunderstood. To a business owner, marketing and the terms that describe its various functions can often be a hard subject to navigate. It can be difficult to understand all the key terms, and they can easily be mixed up or misunderstood. Knowing these key terms and their definitions can make a difference in the success of your marketing efforts.   This three-part series explores these key terms in three categories: General Marketing, Digital Marketing, and Advanced Marketing. General Marketing Terms A-L General Marketing Terms M-Z Digital marketing Terms Advanced Marketing Terms Conclusion General Marketing Terms: Effective marketing requires a solid understanding of fundamental concepts and strategies. With the rapid evolution of technology and the ever-changing digital landscape, brands need to stay educated on new and emerging best practices. This section focuses on 50 important marketing terms that every business leader should be familiar with - from social media metrics and content creation to analytics and paid versus organic distribution. Understanding these core definitions provides strong baseline knowledge for your marketing program and strategies. A/B Testing: a type of marketing research experiment in which you divide your audience into different variations and test to see which segments perform better and compare their overall effectiveness. Affiliate Marketing: a method of marketing that utilizes paid third-party representatives to generate leads or additional traffic for a company, persona or services. Analytics: the action of studying data occurring on online platforms and evaluating the overall performances of specific activities. The goal of marketing analytics is to... --- - Categories: Marketing Tips, Social Media - Tags: Marketing, Marketing Analytics, Marketing for Tech, Social Media, Social Media Marketing Of all the online platforms available today, Reddit stands as a leader in community-driven discussion and engagement. Ranked among the top 20 most visited websites globally according to similarweb, Reddit boasts millions of users in specialized communities called subreddits.   But what exactly is Reddit, and how can your tech company leverage its power for marketing purposes? Understanding Reddit Reddit is a network of forums, covering virtually every topic imaginable, from technology and gaming to politics and consumer electronics. What sets Reddit apart is its emphasis on niche communities, each with its own dedicated space for discussions, known as subreddits. This structure allows for precise targeting and engagement with specific audiences, making Reddit a valuable platform for tech companies seeking to connect with their target market. Advantages of Reddit for Tech Companies Precise Targeting: With subreddits covering every conceivable niche, you can precisely target their desired audience, ensuring your messages reach those most likely to be interested in the products and services you market.   Building Brand Authority: By actively participating in relevant subreddits, you have the opportunity to establish your firm as an authority in your field, building trust and credibility among Reddit users. Community Building: By creating your o own subreddits you can foster communities around your brand, products, or services, providing a dedicated space for discussion and engagement. Direct Feedback: Reddit offers a direct line of communication with users, gathering valuable feedback and insights from your target audience. Brand Reputation Management: By actively engaging with users and... --- - Categories: Marketing Tips - Tags: Marketing, Marketing Agency, Marketing Analytics, Marketing ROI If you’re a business owner there is a good chance at some point in time you’ll be hiring a marketing agency. It’s a process that some liken to choosing a doctor, or a contractor. Not an easy task, and it is often time-consuming. If you’re a business owner there is a good chance at some point in time you’ll be hiring a marketing agency. It’s a process that some liken to choosing a doctor, or a contractor. Not an easy task, and it is often time-consuming.   But it can be easier if you keep in mind three things when hiring a marketing agency.   Does the agency have experience in your industry?   Simply put, you would hire a contractor to build a pool if their main focus is roofing, or building in-ground pools. The same philosophy applies to marketing agencies. What are their “verticals,” the industries where they have client experience? If you’re a technology company someone who specializes in the food industry most likely isn’t going to be the best fit.   But why? Because you need a marketing agency that “gets” you and your vision. That understands your customers and potential customers. The latter may even be more important than the former. Understanding your customers translates into understanding how to communicate with them, and yes, sell to them.   KEY QUESTION: What experience do you have in my industry, and do you have examples to back it up?   Are the people you’re talking to during the hiring process the ones you will be working with on a regular basis? In my 30-plus years of working with agencies, either as a staff member or a client, one thing is true 90% of the time - the people who pitch... --- - Categories: Social Media, Tricks - Tags: LinkedIn, Social Media, Social Media Marketing I’m on LinkedIn practically every single day of the week. I keep up with the changes to the platform and help our clients learn to use it effectively for business. I run into a plethora of mistakes that users (now over 820 million) make on a regular basis, day in and day out. I’m on LinkedIn practically every single day of the week. I keep up with the changes to the platform and help our clients learn to use it effectively for business. I run into a plethora of mistakes that users (now over 820 million) make on a regular basis, day in and day out. Here are the top three things you are doing wrong on LinkedIn (and how to correct them): 1. The Dreaded Generic Invitation This to me is the number one issue on LinkedIn. Sending out a generic invitation is like walking into a room with a bag on your head, going over to someone, asking for their business card and saying: “Let’s do business together. ” Yes, LinkedIn is a business network, but that doesn’t mean you can’t be personal – or at least personable. Take the time to write a quick note to the person you want to connect with, mention something about them and/or what you have in common, and send the invitation. Your chances of getting a favorable response will increase dramatically, plus you start the new relationship on a much better note. This is part of what Bob Burg calls “Know, Like, and Trust. ” Connecting on LinkedIn is not about racking up numbers, it’s about connecting with potential partners, colleagues, and customers.   2. Following Up a LinkedIn Connection Request with a Business Pitch I have lost count of the number of times I’ve accepted a connection request and the first message I... --- ---